Bradgate Talking Fire Engine
This plastic toy was produced by Bradgate,who were part of Palitoy.

Its main selling point was that it could "talk".
With 2 HP7 batteries powering a wonderfully archaic,pre-micro chip, stylus-on-a-disk affair.So that when you pressed the button under the ladder you could hear Brian Cant say "Fire! Fire! Call the Trumpton Fire Brigade. Pugh,Pugh,Barney McGrew,Cuthbert, Dibble,Grub", followed by the beep of a whistle.
Sadly,that's the only job the batteries were needed for,because you had to wheel it around and operate the hoist yourself.

And don't look to the figures for help either.
Removable ? Yes.  But no arms or legs and the heads don't even move. Cheap to produce,but hardly hours of fun once you'd played "firemen skittles" a few times......tested their flotation skills in the toilet bowl......or just given up completely and let the dog finish them off.

For the record.......... 7 in total (one's hidden in the pic) - 4 identical ones without any distinguishing features,and 3 instantly recognisable as Flack (moustache),McGrew (beard) and Cuthbert (hair over eyes).

All-in-all a pretty lame cop-out really.
A one-trick-pony whose only trick is an audio loop that would quickly become tedious,even for a pre-schooler.
And it would seem that Bradgate's rather depressing lack of imagination was only matched by their sales strategy. As the rather hopeful mid 1970's release date was a long way from the Trumptonshire boom time of the 60's,despite regular tv repeats. And it was also just a solitary,one-off product and not part of a range.

Survivors actually aren't that hard to find. But that's no barometer of sales,and the lack of any follow-up products suggests it may well have got the underwhelming response it deserved. Something bought by the odd well-intentioned parent based on the branding rather than the actual quality of the product.
And because it's one of the very few toys to actually feature the Trumpton Fireman,it's really just a reminder of what might have been,rather than a celebration of what was.
a different view of the box is shown here